The Roadsign Story

From 1985 to today

Journey to the moon
The genesis

Journey to the moon

The Roadsign Australia’s Company is the result of a non common story that took place in the middle of the 80’s in Adelaide South Australia. To understand the purpose of this story, we have to step back in the beginning of the 70s, when a journey to Australia was considered as “a journey to the moon”.

An exclusive souvenir

The edge of the world

Few people could afford any travelling ticket to visit the “edge of the world”. For that reason, anyone that was visiting the country wanted to bring back home any exclusive souvenir to their loved ones. Many of these first “Backpackers” visiting Australia were stealing those iron yellow “road signs” on the side of the roads, which could only been found in this part of the world. This resulted in an increase of animals accidents.

The edge of the world
Beyond “road signs”
Roger Carthew’s idea

Beyond “road signs”

Roger Carthew, a student from Adelaide, began replicating the emblematic “road signs” in 1985, and ever since has been selling them on all continents.

With its sales proceeds, the Great Australian Roadsign Company financed the first farms and animal hospitals, where injured animals are treated and cared for. Roadsign was born.

Our logo

Known worldwide, the Roadsign logo makes a strong visual impact: one recognizes it at once. The major asset of our logo is to catch attention and assert its presence but also makes one dream!

Our values in one visual Our values in one visual

Our logo evoques travel, adventure and protecting the world of animals.

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on the blog
Quote from Roger Carthew “Nowadays, the magic between man
and australia always operates
and roadsign became an
australian emblem”
Roger Carthew

We create clothes
and equipment
dedicated to the travelers



We fit out modern day travellers so that adventure
is possible for everyone.